BIO
Having grown up in Southern Africa, I say southern as it was 3x countries and counting before moving over to the U.K. to build a career in Technology and Creative. This experience along with travelling to 30+ countries and counting has given me a perspective of the world and people. I enjoy bringing this into the mix when working with teams or founders looking to be the best they can be and ultimately deliver on their own "why".
Step into the
Growth Zone
AN ODE
If you were an 80's child and a bit of a sci-fi fan like myself, you will resonate with the Twilight Zone reference. Building a startup or looking for that next big thing in an enterprise company can feel like you're in the "Zone" at the best of times. This is why I love working with companies and teams, understanding what drives them and their customers, unlocking the hidden insights trapped amongst cognitive bias and reams of data.
Portfolio
2020 → Current
The Enterprise Years
DOT Creative Studio
Designed a platform for one of Publicis Media's fastest growing areas - "Intelligent Content". Launched a Global Dynamic Creative Studio + Platform to deliver 40% operational efficiency and compound revenue gains. A.I. powered human-centric creative craft.
OneSearch
Co-created and piloted a Holistic Search Platform that has gone onto win 5+ Tech Awards and has become a Global Performance Tool within the Performics Power of One Suite.
MTech
Pioneering solutions in reducing Data Signal Loss, mTech as a practice was formed and folded into the Publicis Media Global Ops Powerhouse suite delivering incremental revenue at scale for both clients and agency.
2015 → 2020
The Startup Years
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PodPoint Electric Vehicle Charging
First senior marketing hire and a Successful exit after Pod Point LSE listing
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PodPoint Network
Brainchild behind the largest "FREE" vehicle charging network in Europe by brokering a deal between Tesco, VW & Pod-Point. Sourced and designed the charge units and led the first wave of the rollout.
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WorldRemit Money
First marketing hire on founder led team. Successfully raised £140m Series A Funding. Launched 35x Countries in 2yrs. Soon to list on Stock Exchange
2010 → 2015
The Startup Years
Mailcloud A.I. Mail Solution
First Marketing/Growth Hire added to founder led team. Raised the largest seed fund round in Europe (at the time) - £2.8m
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VP of Growth - EssenceMedia
Launched Singapore office for EssenceMedia with the onboarding the Global Google Account.
Bush Africa Safaris
Somewhat of a career gap, co-founding and building one of the fastest growing DMC (Destination Management Companies) in the Botswana Chobe region. This included, safari lodge transport, boat cruises and floating restaurants within the portfolio.
Testimonials
"Shannon's level of commercial awareness sets him apart from other marketeers I have worked with and he is a real asset to any company, particularly high growth organisations."
"Shannon is a growth marketing expert. It surprised me how deeply he understands the startup scene, technology development and engineering. You can learn a lot from this guy!"
"Having worked with Shannon for a couple years, I can testify to his dedication in understanding value prop & how to correctly target high growth market segments of business with the right strategy. Always a pleasure!"
"Shannon's extensive knowledge of metrics, tracking, and in depth competitor analysis across apps and websites, combined with his extremely personable nature make him an extremely valuable member of any team looking to understand their users and their competitors."
Press
Most Effective Use of Data or Insights
The Drum
Best Overall SEM Solution
MAPTECH AWARDS
Best Use of Data for Audience Buying
Media Week
Coffee?
If you are interested in how you can accelerate growth for your startup or organisation please do get in touch.
A quick coffee catchup could be the moment that changes everything.
Where in the World?
I'm currently based in a beautiful market town in Surrey, U.K.