Publicis Media/Head of Global Creative Consultancy/2025 — Present
Turning a proprietary AI content agent into a group-wide enterprise product.
AI content agent platform on a path to a £50m+ revenue opportunity.
AIPlatformCommercialisation
£50m+
Revenue opportunity
[ Pattern ]
Publicis had built a strong AI content agent capability. The opportunity was turning it into a product enterprise clients would buy at scale, not just an internal tool.
[ Approach ]
- Led the commercialisation of LEONA as an enterprise platform, positioning, pricing model, and go-to-market.
- Built the pilot programme with major global clients to validate the roadmap against real spend.
[ Outcome ]
- Active pilots with major global clients.
- On a path to a £50m+ revenue opportunity.