Built and commercialised a search product that became a group-wide enterprise solution.

Search operations across a network the size of Publicis were fragmented, different tools, different taxonomies, different reporting. Clients felt it as inconsistent performance; the network felt it as duplicated effort. The opportunity was to consolidate the capability into a single product the group could sell.

• Ran the commercialisation programme end-to-end, pricing, packaging, sales enablement, and network rollout.

• Winner, Best Overall SEM Solution, MarTech Breakthrough Awards 2021.
• Became a group-wide enterprise solution deployed across the Publicis network.