Pod Point/Marketing Director/2018
Turned a two-sided partnership into a national infrastructure play.
Industry-first free-to-use charging network across 1,500 locations.
PartnershipsEVRecurring Revenue
1,500
Locations
3-way
Partnership model
[ Pattern ]
UK EV adoption was being held back by the classic chicken-and-egg: drivers wouldn't switch without charging, and charging economics didn't work without drivers. A subsidy from a single OEM wasn't enough. The unlock was a partnership where the value flowed to all three sides.
[ Approach ]
- Ran the launch narrative as an industry-first, positioning Pod Point as the operator of choice for future partnerships.
[ Outcome ]
- A free-to-use charging network across 1,500 locations.
- Recurring revenue from day one, without charging drivers directly.