Pod Point/Marketing Director/2016 — 2019
Built the demand engine behind category leadership and exit.
Made Pod Point the dominant UK EV charging brand ahead of the EDF acquisition.
GrowthBrandExit
15% → 45%
Market share
£1.5m
In <10 days
+118%
B2B leads / 6mo
[ Pattern ]
Pod Point had a category-defining product but under-commercialised distribution. Awareness was thin outside the EV early-adopter niche, the B2B channel barely existed, and the customer experience still ran on offline booking. Category leadership was there to be taken.
[ Approach ]
- Rebuilt the brand for both B2C and B2B audiences without splitting the identity.
- Launched an end-to-end B2B programme covering fleet, workplace, and destination charging.
- Led the full digital transformation from offline booking to an app-enabled customer experience.
[ Outcome ]
- Market share grew from 15% to 45%, dominant UK EV charging brand.
- £1.5m crowdfunded in under 10 days from nearly 1,000 individual investors.
- B2B qualified leads up 118% in six months.
- Ahead of its acquisition by EDF.