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WorldRemit/Chief Growth Officer/2013 — 2014

Built the international growth infrastructure behind a UK fintech unicorn.

30% compound MoM growth to a £1bn valuation across 42 countries.

FintechUnicornInternational
30%
Compound MoM growth
£1bn+
Valuation
42 / 110+
Countries / markets
[ Pattern ]

WorldRemit had product-market fit in a handful of corridors and a plan to be global. Scaling that from 'works in a few places' to 'works everywhere, every day' meant building an acquisition engine that could run in 42 countries simultaneously without falling over.

[ Approach ]
  • Designed the multi-channel acquisition system to operate across 42 source countries and 110+ destination markets in parallel.
  • Built the commercial infrastructure underpinning the company's Series A and unicorn trajectory.
[ Outcome ]
  • 30% compound month-on-month growth.
  • Past a £1bn valuation, one of the UK's first fintech unicorns.
  • Acquisition engine live in 42 countries, 110+ destination markets.