Zero-to-exit marketing infrastructure for an early-stage startup.

Mailcloud had product and technical credibility but no growth engine. No stack, no funnel, no repeatable acquisition. To raise and to exit, both had to exist, and neither did.

• Built the marketing technology stack from scratch, attribution, lifecycle, and pipeline instrumentation before any spend went live.

• £2.8m seed round, Europe's largest at the time.
• Directly contributed to the company's acquisition by Microsoft.